Attribution
Why impression-based reporting is quietly killing marketing budgets
The case for revenue-based attribution over vanity metric reporting, with real client examples.
Growth marketing agency
We report pipeline generated, never impressions served
Fieldnote builds and runs full-funnel demand generation for B2B and consumer brands, with every campaign tracked against revenue outcomes your finance team would sign off on.
Trusted by teams at
- Hearthwise
- Pressmark
- Trestle Freelance
- Oakum Outdoor Supply
- Lumen & Ash Skincare
- Corrigan Payroll
What we do
Full-funnel demand generation under one accountable team
We don't hand off between siloed specialists. The same core team owns strategy through execution across every channel.
Paid media strategy
Search, social, and programmatic campaigns managed toward pipeline and revenue targets rather than CPC.
SEO & content strategy
Organic growth programs built around commercial search intent, not vanity keyword rankings.
Marketing automation
Lifecycle email and nurture programs built inside your existing marketing automation platform.
Creative & brand
In-house creative team producing campaign assets tested against performance as well as brand guidelines.
Analytics & attribution
Custom attribution modeling connecting marketing spend directly to closed revenue in your CRM.
Conversion rate optimization
Structured testing programs across landing pages and funnels, reported with statistical confidence.
Tying marketing spend to revenue since 2016
- Avg. pipeline growth (yr 1)
- 62%
- Avg. pipeline growth (yr 1)
- Client retention rate
- 89%
- Client retention rate
- Campaigns launched
- 1,400+
- Campaigns launched
- Team size
- 72
- Team size
Client results
A few results we can share publicly
Most client reporting includes confidential revenue figures. These are results clients have approved us to reference.
Home services marketplace
Hearthwise
Rebuilt a fragmented multi-agency marketing function into a single accountable program, cutting customer acquisition cost by 34% while more than doubling qualified pipeline.
+118%increase in qualified pipeline within 12 months
Creator marketplace platform
Pressmark
Restructured paid media targeting and landing page experience based on a custom attribution model, cutting cost per qualified lead by 41% within one quarter.
-41%reduction in cost per qualified lead
About Fieldnote
Founded to fix marketing reporting that doesn't connect to revenue
Fieldnote was founded in 2016 after our founder, a former demand generation lead at a Series C startup, grew tired of agencies reporting impressions and clicks with no connection to actual pipeline. We built our attribution methodology first, before we built the agency around it.
- Revenue accountability
- Every campaign is tracked against pipeline and revenue outcomes, reported in terms your finance team trusts.
- One team, full funnel
- The same core team owns strategy through execution, rather than handing you between specialists.
- Transparent reporting
- Attribution methodology is disclosed and explained, not a black-box dashboard.
- Small enough to stay senior
- We cap client load per team so senior strategists stay hands-on rather than delegating to junior staff.
Leadership
Jordan Ellery
Founder & CEO
Mia Fontaine
Head of Paid Media
Théo Lambert
Head of SEO & Content
Priya Vasquez
Head of Analytics
What marketing leaders say
“Fieldnote is the first agency we've worked with that reports in the same revenue terms our board cares about. Impressions and reach never come up.”
Talia Brennan
VP Marketing, Hearthwise
“Their attribution model held up to scrutiny from our own data team, which is more than I can say for our previous three agencies combined.”
Dmitri Sokolov
CEO, Pressmark
“We've kept the same senior strategist on our account for three years. That continuity alone is worth the relationship.”
Marco Belli
VP Growth, Trestle Freelance
Agency notes
Notes from our strategy team
Agency model
What a full-funnel team structure looks like in practice
Why we built one accountable core team instead of siloed channel specialists.
Performance
How we cut cost per qualified lead by 41% in one quarter
A breakdown of the targeting and landing page changes behind a real client result.
Frequently asked questions
Most clients are Series A through Series D B2B companies, or consumer brands doing $5M to $100M in annual revenue.
See what your marketing spend generates
Most audits surface at least one attribution gap between marketing spend and actual closed revenue.