CRM for residential real estate
Never let a warm lead go cold between showings
Keystone tracks every buyer and seller lead through the full transaction lifecycle, with automated follow-up sequences that keep agents top of mind without manual reminders.
Free for solo agents, 14-day trial for teams
- Agents on Keystone
- 18,000+
- Agents on Keystone
- Transactions tracked / year
- 94K
- Transactions tracked / year
- Avg. lead response time
- 4 min
- Avg. lead response time
Trusted by teams at
- Palmetto Key Realty
- Bayfront Hearth Realty
- Saltgrass Homes Group
- Mangrove & Vale Realty
- Sunfield Residential
- Harborlight Brokerage
Features
Purpose-built for how residential deals move
Generic CRMs weren't designed around listing status, showing schedules, and closing timelines. Keystone was.
Lead routing & scoring
Incoming leads route to the right agent instantly, scored by likelihood to transact within 90 days.
Automated drip campaigns
Pre-built and custom nurture sequences keep leads warm without agents remembering to follow up.
Transaction pipeline
Track every deal from lead to close, with milestone reminders for inspections, appraisals, and closing dates.
MLS integration
Listing data syncs automatically, so agents can match leads to new listings the moment they hit the market.
Team performance dashboards
Brokers see response times, conversion rates, and pipeline value across every agent on the team.
Mobile-first design
Full CRM functionality from the field between showings, not a stripped-down mobile companion app.
How it works
From signup to first automated follow-up in under an hour
Most solo agents are fully set up and running drip campaigns within their first session.
Import your contacts
Bring your existing contact list from a spreadsheet or previous CRM in one step.
Connect your MLS feed
Listing data syncs automatically so lead matching starts immediately.
Set up nurture sequences
Use pre-built drip campaigns or customize your own follow-up cadence.
Leads start routing automatically
New leads are scored and routed to the right agent from day one.
Connects to the real estate tools your team already uses
MLS feeds, transaction management, and marketing tools sync automatically, with no manual double entry.
- Zillow Premier Agent
- DocuSign
- Mailchimp
- Google Calendar
- Facebook Ads
- Dotloop
Client data protected to brokerage compliance standards
Transaction and client data is encrypted and access-controlled per team member role.
- SOC 2-aligned controls
- Encrypted client records
- Role-based access control
Pricing
Simple pricing for solo agents and full brokerages
Team plans include broker-level dashboards and are billed per active agent.
Solo Agent
$0/forever
For individual agents managing their own pipeline.
- Up to 500 contacts
- Automated drip campaigns
- MLS integration
- Mobile app
Most popular
Team
$45/agent/month
For brokerage teams of any size.
- Unlimited contacts
- Lead routing & scoring
- Team performance dashboards
- Priority support
Brokerage
Custom
For multi-office brokerages with custom needs.
- Everything in Team
- Multi-office reporting
- Custom integrations
- Dedicated account manager
What agents and brokers say
“Lead routing alone changed our close rate. Leads used to sit for hours before anyone called. Now it's under five minutes.”
Paloma Villaseñor
Managing Broker, Palmetto Key Realty
“I switched from a generic CRM that didn't understand what a listing status even was. Keystone gets real estate specifically.”
Wyatt Brennecke
Solo Agent, Saltgrass Homes Group
“Our team dashboard finally gave me visibility into which agents were following up on leads and which weren't.”
Kiyoko Tanabe
Broker Owner, Harborlight Brokerage
Frequently asked questions
Stop losing leads between showings
Solo agents can start free today, and brokerage teams can trial the full platform for two weeks.